Sympathy vs. Empathy 

Sympathy vs. Empathy 

Sympathy involves identifying with, and even taking on, another person’s emotions. A sympathetic response is, “I’m really angry about those centerpieces, too.”

Empathy means acknowledging and affirming another’s emotional state. An empathetic response is, “I can understand why that makes you angry.”

 When a service provider steps into a customer’s unfortunate condition , there are two victims instead of one. As a service professional, you need to see the clear difference between what happened and who it happened to—and work on the former to bring things back to normal.

So What’s the Difference?
Responding to customers with sympathy—getting as upset as they are—puts you on an emotional roller coaster and can leave you worn out and frazzled at the end of the day. The trick is to be emotionally aware and sensitive without becoming too emotionally involved. When you respond with empathy, you stay calm and in control of yourself. Only then you become at your absolute best: ready, willing, and able to help your customer meet his needs or solve his problem.
Showing empathy for customers allows you to be professional and caring at the same time. It also makes customers feel that they are important and what they are saying matters. Empathy cannot be handed out by a machine; it’s something one person does for another.

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Published by Raffaele Felaco

I am an enthusiastic leader with strong background in direct and indirect sales with an exten- sive experience in both retail and wholesale business. I have been fortunate to have worked alongside teams in structured environments both in Italy and abroad over the last 20 years, en- abling me to develop strong leadership skills, a natural approach in effective communication, the ability of positively influencing others and master complex business negotiations.

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