The Perfect SWOT Analysis

Example Generic Strength Areas:

• Brand recognition / value

• Supplier relationships

• Product feature set

• Skills of the workforce

• Experience in the sector

• Client relationships

Example of Generic Weakness Areas:

• Previous project failures

• Speed of response

• Delivery quality

• Location

• Product quality

• Lacking of workforce skills set

Example Generic Opportunities Areas:

• Launch product or service to new market

• Create new feature for new trend

• International expansion

• New transport/delivery options

• Market consolidation

• Digital market expansion

Example Generic Threat Areas:

• Competitive activity in client base

• Internal skills changing with staff turnover

• Trend changes within clients or technology

• Legal, political or social changes

• Economic climate and health of your suppliers

• Financial long term health

About the author.

Published by Raffaele Felaco

I am an enthusiastic leader with strong background in direct and indirect sales with an exten- sive experience in both retail and wholesale business. I have been fortunate to have worked alongside teams in structured environments both in Italy and abroad over the last 20 years, en- abling me to develop strong leadership skills, a natural approach in effective communication, the ability of positively influencing others and master complex business negotiations.

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