Wholesale Approach for SS21

Below I am sharing some (key)🔑 thoughts on how the wholesaler within the fashion industry might be approaching the next Spring Summer sales campaign.

At this moment in time , all the players within the fashion industry at wholesale level have a long way ahead until Spring-Summer sales season and several scenarios are obviously possible.

Meanwhile, there’s the need to get ready before then, as according to the reliable info available so far, the sales campaign will take place from mid-July to mid-October.

Looking forward to that time and, according to the demanding health COVID-19 protocol disclosed by the various government to be compulsorily followed,

The system will be facing a very odd situation that is might be worth sharing, below some (key) 🔑 points below:

• Any person (customers or staff) will be wearing a protection mask, will be provided gel to wash their hands, and gloves 🧤 at the entry of any public places will be more or less mandatory as health protocol requires.

• Space capacity will be limited as distancing will be compulsory

• Security distance will be required.

• Fitting to display the garments with live models will probably not be allowed by then.

Next season will be for sure atypical, and there’s the need to monitor from now despite of the adverse circumstances, to go forward.

Therefore, there’s the need to receive from companies and suppliers as much digital visual support as possible.

Material like line-sheets, pro quality pictures of each style within the collection , looks suggestions, look-books, video of the collection in models, brand marketing campaigns and so forth.

All these materials will help agencies and distributors to take orders from end customers in case of restrictions mostly due to the reasons highlighted above and without forgetting about definitely less traveling to showrooms, trade fairs, brand events and catwalks.

These 🛠 tools will allow to introduce outfits, total looks, cross-selling when selling as for impossibility of doing it with models.

Based on experience and case studies , selling with fitting models, have always led to a 30% increase in orders, which is why digital 📽📸💾support will be essential to keep turn over.

Feel free to share your comments

Published by Raffaele Felaco

I am an enthusiastic leader with strong background in direct and indirect sales with an exten- sive experience in both retail and wholesale business. I have been fortunate to have worked alongside teams in structured environments both in Italy and abroad over the last 20 years, en- abling me to develop strong leadership skills, a natural approach in effective communication, the ability of positively influencing others and master complex business negotiations.

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