We hear this term a lot, below simply explained and how B2B Business works.
Business-to-Business (B2B)
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.
Key Takeaways
• Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer.
• B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
• B2B transactions are also commonplace for auto industry companies, as well as property management, housekeeping, and industrial cleanup companies.
• Meanwhile, business-to-consumer transactions (B2C) are those made between a company and individual consumers.
Understanding Business-to-Business (B2B)
Business-to-business transactions are common in a typical supply chain, as companies purchase components and products such as other raw materials for use in the manufacturing processes. Finished products can then be sold to individuals via business-to-consumer transactions.
In the context of communication, business-to-business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication.
B2B E-Commerce
The internet provides a robust environment in which businesses can find out about products and services and lay the groundwork for future business-to-business transactions.
Company websites allow interested parties to learn about a business’s products and services and initiate contact. Online product and supply exchange websites allow businesses to search for products and services and initiate procurement through e-procurement interfaces. Specialized online directories providing information about particular industries, companies and the products and services they provide also facilitate B2B transactions.
Special Considerations
Business-to-business transactions require planning to be successful. Such transactions rely on a company’s account management personnel to establish business client relationships. Business-to-business relationships must also be nurtured, typically through professional interactions prior to sales, for successful transactions to take place.
Traditional marketing practices also help businesses connect with business clients. Trade publications aid in this effort, offering businesses opportunities to advertise in print and online. A business’s presence at conferences and trade shows also builds awareness of the products and services it provides to other businesses.
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