Tips for Improving User Experience on Your Website

Don’t give your site visitors an easy reason to click away.

Your website is a powerful tool. It is your 24/7 salesman, and as a result, it can be your most powerful asset and the centerpiece of all your marketing efforts.

However, quickly changing digital trends may cause your website to feel outdated and old faster than you think. While a complete redesign may be a good option in some cases, you may not have the money or time to invest in this big of a project. Instead, consider making a few small tweaks to improve your site’s user experience (UX).

Use White Space Intentionally

Some people avoid white space on their website, thinking every inch should be filled with ad copy or photos advertising the available services or products. However, white space is a crucial part of any good website design. The proper amount of white space helps your content appear more legible while enabling the end-user to focus on the things around your text.

However, keep in mind that f you want to get more content “above the fold” (the part of the page you can see without scrolling), too much white space may be replacing some helpful information. The idea is to find balance. Try communicating key information at the top and then surrounding it with some space to highlight the text or image.

Optimize Page Speed

For many users, the most frustrating experience is waiting for a page to load. Varying from mobile device users, people across the globe, to those clicking from a variety of platforms, there is one thing they have in common: all users expect content to load quickly.

Create Appealing Calls to Action

Your customers are used to following various visual cues to figure out what content is essential to them. Calls to action that are clearly marked with an action word allows your users to navigate your site with ease and get what they want, where they expect to find it. Keep language simple, legible, and easy to find.

The Latest Rumors About Search and How it is changing

SEO fact and fiction and know what works by using some tips I’ve discovered.

Being able to determine what is fact and what is fiction in SEO is quite challenging. Unfortunately, there are a lot of claims out there that you may be tempted to believe. Getting to know the truth is vital if you want to achieve success with your SEO efforts.

First what’s SEO

What is SEO (Search Engine Optimization)

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine’s results. SEO is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Companies often hire SEO specialists to implement such strategies with the goal of maximizing organic traffic, which is the traffic that arrives at a website naturally and not as a result of paid search efforts, such as pay-per-click (PPC).

Mobile Indexing Will Change Everything

What shows up on a desktop isn’t the single source of truth when it comes to Google indexing.

An example of this would be a business’s desktop search results showing the same “jump marks” (links to subheads within the content) as what is seen on mobile search. The trouble is, there isn’t anything related to these subheads on the desktop version of the website, which might be confusing to the company (not to mention visitors).

In this situation, Google was only indexing the mobile site– with the links present– and showing it on the desktop version, too.

What this means is that you must act accordingly. Many SEO teams are still running tests on desktops, but if Google is going to crawl your mobile version, you have to run everything– all your SEO health checks and tests– through mobile, as well. It’s best to do this on a smartphone, so you get the full story.

Ranking Factors Are No Longer Relevant

It is easy to come to the wrong conclusion when you are analyzing SEO best practices. One example is the average length of your articles.

The same point applies to all types of ranking factors. There are some searches and industries where the ranking factor directly impacts search position and others where it doesn’t make much of an impact at all. Google “gets” this, which means there are different factors that you have to pay attention to depending on search intent.

Published by Raffaele Felaco

I am an enthusiastic leader with strong background in direct and indirect sales with an exten- sive experience in both retail and wholesale business. I have been fortunate to have worked alongside teams in structured environments both in Italy and abroad over the last 20 years, en- abling me to develop strong leadership skills, a natural approach in effective communication, the ability of positively influencing others and master complex business negotiations.

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