Sell brand not product

🔑 To engage customers the right way.

Sell brand not product

Customer are on the hunt for information and inspiration — and searching multiple channels to get it.

From in-app to in-store and online, today’s shoppers are taking this consideration phase of their shopping journey to the next level — researching the infinite options available, reading reviews from multiple sites, and digging into the details behind every business they interact with.

For marketers, this means it’s no longer enough to simply push products through conversion-driven ad campaigns: It means encouraging engagement your brand throughout the customer journey.

Here’s why ads need to sell brand, not just product in 2021

Brand storytelling inspires consumers to imagine something wonderful.

Blending product recommendations and brand assets gets people interested in everything you have to offer.

Interactivity promotes a memorable brand experience.

Highlighting different aspects of your brand or products lets people customize their ad experience.

The way get the best results for your campaign objectives across the funnel,goes from driving awareness of your brand, to influencing customer buying process.

Published by Raffaele Felaco

I am an enthusiastic leader with strong background in direct and indirect sales with an exten- sive experience in both retail and wholesale business. I have been fortunate to have worked alongside teams in structured environments both in Italy and abroad over the last 20 years, en- abling me to develop strong leadership skills, a natural approach in effective communication, the ability of positively influencing others and master complex business negotiations.

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