🔑 To engage customers the right way.
Customer are on the hunt for information and inspiration — and searching multiple channels to get it.
From in-app to in-store and online, today’s shoppers are taking this consideration phase of their shopping journey to the next level — researching the infinite options available, reading reviews from multiple sites, and digging into the details behind every business they interact with.
For marketers, this means it’s no longer enough to simply push products through conversion-driven ad campaigns: It means encouraging engagement your brand throughout the customer journey.
Here’s why ads need to sell brand, not just product in 2021
Brand storytelling inspires consumers to imagine something wonderful.
Blending product recommendations and brand assets gets people interested in everything you have to offer.
Interactivity promotes a memorable brand experience.
Highlighting different aspects of your brand or products lets people customize their ad experience.
The way get the best results for your campaign objectives across the funnel,goes from driving awareness of your brand, to influencing customer buying process.