Marketing has grown in unforeseen ways thanks to the rise of the internet and other forms of tech. These innovations often end up creating new trends in the world of marketing, and paying attention to these trends is pivotal if you want your business to end up having even the smallest chance of succeeding. 2022 may be a year of enormous change for marketing professionals and business owners that want to connect with more customers that can help them turn a profit.
A lot of these trends will come from social media and the like. Facebook will continue to be a dominant player for marketing in general since the platform has now crossed over 3 billion users and its growth rate has remained high despite various controversies that might be surrounding it. With all of that having been said and now out of the way, it is important to note that LinkedIn has seen a lot of growth as well, and it is likely going to be more important for marketers.
Speaking of Facebook, the company’s name change to Meta might be of some consequence to marketing. While Facebook the social media platform still exists, Meta is branching out into the metaverse, and this is creating a wide range of new opportunities for marketers to explore. Marketing in the metaverse is completely new ground, and it is difficult to predict how it might change in the coming years. However, one thing is clear: it will be a massive trend in marketing that will be difficult to ignore despite Meta’s recent controversies many of which are still ongoing.
Another aspect of social media that marketers might want to keep in mind is that of influencers. Influencers have seen a lot of growth both in B2C and B2B marketing, and marketers should take heed because of the fact that this is the sort of thing that could potentially end up allowing their campaigns to become more successful and reach more people. Influencers deliver results, and the biggest testament to that is the fact that the size of the influencer industry now sits at around $13.8 billion dollars and counting.
Various changes in the world of tech might also alter marketing trends. For example, increased focus on privacy might make it difficult for marketers to use the same old tactics. This would need to be factored into marketing plans, as would recent changes in search engine algorithms that might require a reassessment of SEO practices and an increased focus on creating user experiences that people would love and that would make them more likely to want to buy from the brand that is being marketed.
Focusing more on experiences will boost word of mouth, and this appears to be the single most effective form of marketing that might become relevant in the coming years. Instead of going for quantity, a lot of marketers may very well end up opting for quality instead. This will be a massive shift from old marketing practices, but many industry experts are saying that this change would be for the best.
Another thing that markets might want to keep in mind is that websites are now a key element of any marketing plans that they would be looking to implement. Websites need to be fast. This will impact things like SEO as well as a wide range of other areas such as a customer’s willingness to stick around on a certain webpage. Increasing website speed will likely be hugely important for marketers in the coming years, as would making these websites for clients in the first place.
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