A Black Friday like no other

One trend that I wasn’t aware of is just how big Black Friday has become outside the United States. Holiday deal days are becoming more important. Reports showing Black Friday is now the most popular deal day in France, Germany, Italy and the UK. When people think of Black Friday, they normally think of hordesContinue reading “A Black Friday like no other”

Brand management done right

Brand Management For brand managers, protecting brand integrity and reputation are top priorities. Growing brand trust, value, and recognition starts with making the right brand assets accessible, communicating clear guidelines, and enabling on-brand re-use.  Only when brand assets are centralized, can they be distributed to internal and external parties in a consistent, efficient way. DriveContinue reading “Brand management done right”

Top sales innovators are embedding data and technology throughout their organizations to reimagine sales

Sales has always been a “sensing” organization, attuned to changes in customer sentiment, shifts in demand, and the requirements of different buying stages. But those senses are being flooded as customers shift to digital engagement, leaving sellers with more channels to cover and more interactions to manage. The pandemic has amplified these challenges, exposing weaknessesContinue reading “Top sales innovators are embedding data and technology throughout their organizations to reimagine sales”

Prepare for the best #Blackfriday ever

The countdown has started, but there’s still time to optimize your 2019 Black Friday ecommerce sales strategy. We’re expecting another record-breaking year for holiday ecommerce sales. “Modern shoppers tend to prefer online shopping, and while the deals themselves might not be quite as good on Cyber Monday as on Black Friday, the former tends toContinue reading “Prepare for the best #Blackfriday ever”