Author Archives: Raffaele Felaco

Competing in a saturated market may not be the easiest task, but it’s a reality that most of us face. But while the words “saturated market” are enough to strike fear into any entrepreneur’s heart, the good news is that there’s a lot you can do to compete, stand out and even thrive in yourContinue reading “Stand out in a saturated market.”

L’attenzione alle esigenze del consumatore sta portando le aziende del fashion e consumer goods ad accelerare ed adottare nuove strategie, soprattutto se si considerano anche i recenti eventi. I contenuti digitali di una singola collezione sono rappresentati da migliaia di foto e video e da tantissime descrizioni testo (descrizioni emozionali e tecniche, prezzi, etc.) daContinue reading “Avviare la trasformazione digitale, con i tools giusti , ossia il Phygital”

🔑 To engage customers the right way. Customer are on the hunt for information and inspiration — and searching multiple channels to get it. From in-app to in-store and online, today’s shoppers are taking this consideration phase of their shopping journey to the next level — researching the infinite options available, reading reviews from multipleContinue reading “Sell brand not product”

Omnichannel Grow revenue with the combined power of offline and online. Improve the customer experience by merging your in-store and online data. Understand each customer’s complete shopping journey and deliver more personalized digital ads. Deterministic matching Ensure a seamless experience and improve personalization by accurately linking users across devices, environments, and channels.  All-channel optimization SpendContinue reading “True omnichannel fashion business”

Advantages of women in business A diverse workforce is an innovative workforce Diversity—from gender diversity to culture, age, and race—has been shown to breed creativity and innovation. Organizations across industries are seeking to prioritize and benefit from a diverse and inclusive work environment. Men and women will inevitably have different experiences and backgrounds, which shapeContinue reading “Celebrating Women’s Day”