Summer Giveaway from an Italian Brand

Found this cool gIveaway online.😎

Peter Hadley Summer Giveaway

LINK : Instagram Brand Page

To share the new phase of the Peter Hadley Brand starting with this Spring Summer 2023 collection, We’ve decided to do a little giveaway for two lucky people to receive:

⭐ A limited edition Tee from the Peter Hadley Spring Summer 2023 Collection 👕

⭐ A limited edition pair of Trousers from the Peter Hadley Spring Summer 2023 Collection 👖

To enter the contest : (must do all, please)

⭐ Like this post

⭐ Make sure you’re following: @peterhadleyoffcial

⭐ Share on your story & comment ‘DONE’ when you have!

Winner will be announced on the 27th August 2023 📆  GOOD LUCK! 🍀🤞

Thanks so much tin advance to all ! ❤️❤️

#peterhadley #peterhadleyofficial #menswear #gentlemen #moderngentlemen #fashion #fashionbrand #new #springsummer #instadaily #tshirt #trousers #wearepeterhadley  #guesswhoisback #igfit  #menfashion #mensbrand #giveawaycontest #fashiongiveaway #gentlemengiveaway #brandgiveaway #peterhadleygiveaway #contest #igiveaway #giveaway

Per condividere la nuova fase del Brand Peter Hadley a partire da questa collezione Primavera Estate 2023, abbiamo deciso di mettere in palio un piccolo omaggio per due fortunati :

⭐ Una T-shirt in edizione limitata della Collezione Peter Hadley Primavera Estate 2023 👕

⭐ Un paio di Pantaloni in edizione limitata della Collezione Peter Hadley Primavera Estate 2023 👖

Per partecipare al concorso: (devi fare tutto, per favore)

⭐ Metti mi piace a questo post

⭐ Assicurati di seguire: @peterhadleyoffcial

⭐ Condividi la tua storia e commenta “FATTO” quando lo hai fatto!

Il vincitore sarà annunciato il 27 agosto 2023 📆 BUONA FORTUNA! 🍀🤞

Grazie mille  a tutti! ❤️❤️

Social Media Strategy

How to craft an effective social media content strategy

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.

There isn’t one cookie-cutter social media strategy that will guarantee success. Your strategy will differ depending on your industry and audience. There are, however, specific steps you should follow to build out a plan that has longevity and helps your brand and business grow.

Identify and set goals

The first step towards a long-term social media strategy is to set your content goals. Having goals in mind will help you start planning out the type of content to create.

social marketers' top goals for social

This process involves digging deep into your brand values as well as researching your audience.

Start by getting clear on your overall marketing goals and how you want your content marketing strategy to serve those goals. The more specific your marketing goals are, the better you will be able to tailor your social media content to meet those goals. For example, let’s say that your marketing goals are to convert more sales from social media. Then your strategy should incorporate posts that move people to a landing page or another part of your marketing funnel.

Use Sprout Social to boost your content strategy

Power up your content planning with robust insights from Sprout Social’s reporting.

In addition to social analytics, Sprout helps you coordinate content across team members with a full suite of collaboration features.

Start your 30-day free trial and see how much easier Sprout can make planning and posting social content.

Plan your social content

Once you’re clear on your goals, it’s time to conduct a social media content audit on the content you’ve created so far. Look at which posts performed well, which ones didn’t and what you posted on each platform. If you’re using a social media management platform like Sprout Social, you can look at all of your social media data and analytics in one place. You can use Sprout’s Report Builder for a holistic view of how all of your social media content is performing.

Sprout Facebook custom report

Even without a social media tool, you can analyze your data by exporting each platform’s analytics into a spreadsheet.

Facebook, Twitter, Pinterest Business and LinkedIn Business accounts let you easily export your post and page analytics directly from the platform.

What you look for in the audit should align directly with your content goals. For example, if one of your goals is to improve brand awareness, then look at your follower count on each platform and identify which posts resulted in new followers. Now you have an idea of what types of content help expose your brand to new people who want to follow you.

A content audit will help you substantiate what you think is working well with quantitative data that shows you how each post performs.

You might notice a disconnect between posts you think should do well and the actual top performers. In this case, look closely at the language and tone you’re using on the underperforming content. You may have strayed away from your brand’s authentic voice. Your followers may interpret those posts as inauthentic or irrelevant, causing a decrease in engagement. Irrelevant posts are the second largest reason consumers unfollow brands on social media.

why consumers unfollow brands on social

Some posts serve to help you meet bigger marketing goals. But even promotional content should be on brand and true to your voice. Remember that your audience began following you for a reason.

Stick with your unique voice and style as much as possible and create content that authentically markets your brand.

Having a consistent brand voice will also help you have a better understanding of who your audience is. You can’t create good social content without knowing who your followers are. During this phase, do some target audience research. Build a target persona of your audience and can compare it to who you think your target audience should be. Include things like basic demographics, acquisition channels and content preferences.

While you’re doing research, also take note of which platforms your content succeeds most on. You might want to target every social platform but it’s unrealistic to expect to perform well on all of them. You want to allocate your resources to the platforms that serve your brand and your audience the most.

Build a content calendar

Once you know what content performs best and you’ve identified your primary goals, it’s time to build a social media content calendar. A calendar will let you take a big-picture approach to social media content planning. It will help you visualize your ideas and organize them in a way that makes the strategy easier to execute. Your content calendar will be a hub for everything you post.

When planning content, don’t be afraid to repurpose content and schedule it across different social media platforms to get the most out of it. When deciding where to post what content, also consider what types of content perform well on that platform based on your audit. Keep in mind that there are best practices when it comes to the best times to post on each platform. If you want to make finding the right posting times easier, Sprout’s ViralPost featurecollects data from your followers and puts together reports that tell you when you post to achieve the most reach.

Sprout compose and schedule with ViralPost

Your strategy will involve the collective knowledge of a lot of different people within your organization. A content calendar makes it easier to collaborate on social media posts with different people across your company. It’s helpful to collaborate with different departments to create a more well-rounded plan.

which teams social marketers consult and share data with

Promote and distribute your content

Your social media strategy goes beyond what you post on your social channels. Planning and publishing your content is only a small percentage of a successful social media strategy. A good strategy involves finding ways to actively distribute your content so that as many people as possible see it. When you establish a content distribution strategy, you’ll set up your posts to be shared more widely.

If you actively blog, include share buttons on your posts so your audience can distribute your content to their followers (like the ones you see at the top of this post!).

You can also encourage your audience to engage with your content by asking a question and encouraging them to share their answers, on social media or in the comments section of a blog post.

Other people sharing your content is excellent social proof as well. Your social media content strategy should include responding to or reposting people who share your content.

There are social media tools, like Sprout’s scheduling feature, that make content distribution a no-brainer.

Sprout calendar view

Recognizing when your audience is active and sharing posts at the right time will help you reach more people. If you’re only posting on social media the minute content goes live, you’re missing out on a massive opportunity for optimizing your reach.

Individual social media platforms have their own ways to help you maximize reach as well. On platforms like Twitter and Instagram, utilizing hashtags is a great way to distribute your content further. Hashtags help you reach people who not only follow you but are following a specific trend or interest. On LinkedIn and Facebook, join groups related to your industry and share content when it relates to the conversation.

Another good distribution strategy involves networking with bloggers and content creators in your niche. Other brands are more likely to share your content with their audience if you have a relationship and will return the favor. Just remember that anything you share with your audience should still be valuable to them and relate to your brand.

Measure results

The last step to an effective social media content strategy is measuring the results of all of your efforts. Proper tracking is going to be vital to creating a strategy with longevity.  Keeping detailed metrics will help you tweak and optimize your plan over time. Ideally, you should analyze your content every month to keep track of what’s working. When analyzing your data, take a top-level view of your content over a given period. Take a look at how each piece of content performed and what variables it had working with it. Assess how well the content contributed to the overall content goals that you set in step one. A few of the most important social media metrics to measureinclude:

  • Awareness – The number of times people saw your content as told by impressions and reach
  • Engagements – The number of reactions, comments, clicks and shares your content gets
  • ROI – Conversions and referrals from external sources
Sprout group report

Like you did with the content audit, relate the analytics to your overall marketing goals. Using your goals as an anchor can help you accurately adjust your strategy. By measuring analytics each month, you’ll just have to make small tweaks to keep optimizing your social media content strategy.

Putting it all together

Effectively planning a social media content strategy is an ongoing cycle, but it doesn’t have to be overwhelming. Plan out your process with the ideas above and stick to these essential steps to develop content planning that puts a strategic approach first.

If you’re still trying to figure out the right balance of different types of social content for your brand, our free content mix tool can help you optimize your strategy.

Brand Archetypes

WHAT IS A BRAND ARCHETYPE?

Just as fictional characters are written according to broadly defined paradigms that help us understand their actions, a brand archetype is a way of presenting a brand — its symbology, values, behaviours, messages — as a persona, thus making it more recognisable and relatable to target audiences.

THE MAGICIAN

As a brand archetype, Magicians make dreams come true and — hey presto — make problems disappear. They do things, both big and small, that amaze and transform.

THE CREATOR

The Creator has a vision, a way they feel the world should be, and they want to create an enduring product that turns that vision into reality.

THE RULER

The Ruler seeks to eliminate uncertainty by taking control. They like to follow rules but, even better, they like to make them.

THE LOVER

Who says romance is dead? Not the Lover, that’s for sure, who inspires closer relationships through sensuousness and seductiveness.

THE CAREGIVER

Caregivers live to give. They’re motivated by compassion and want to make people feel secure and nurtured.

THE JESTER

The class clown, the office joker – we’ve all known one in our time. And, crucially, we all remember them. They want to have fun, to lighten the mood by connecting with their inner child.

THE SAGE

The Sage brand archetype believes that the truth will set you free. They are driven by the desire for truth and knowledge and use them to make the world a better place by sharing their findings.

THE EXPLORER

Explorers are independent thinkers, forging new paths to find purpose in life – and to change it in the process. They are often individualistic in outlook but their clear, strong vision inspires others to join them.

THE REBEL

Unlike the Explorer, who disregards rules as a by-product of their behaviour, the Rebel actively seeks to rip up the rulebook.

THE HERO

The Hero turns a brand into a story of triumph over adversity. So that a company like Nike isn’t seen as a seller of trainers but as a transformative device that helps people achieve their full potential.

THE EVERYMAN

The Everyman is your salt-of-the-earth type: non-pretentious, relatable, wholesome, comfortable. The Everyman values hard work, common sense, reliability and authenticity.

THE INNOCENT

The promise of the Innocent brand archetype is one of simplicity bordering on naivety. The Innocent looks at the world through the lens of a child, seeing wonder, fun and happiness at every turn, and hoping to pass that good feeling on through their work.

Building a global brand

How To Build a Global Brand

Ford has finally woken up to what Toyota knew a long time ago: the power of a single global brand.

Over twenty years ago, Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on “what every consumer in the world is seeking: world-class modernity at affordable prices.” Either because they didn’t understand regional differences in consumer preferences or out of self-confidence, Toyota, Nissan and Honda sold standard products under a single brand umbrella.

For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added manufacturing and supply chain costs that strained consumers’ willingness to pay; a balkanized bureaucracy in which regional managers exaggerate the need for local adaptations to defend their turf; and a deteriorating market share, financial performance and stock price.

Ford was once one of the ten most valuable brands in the world. They’re no longer on that list, but Toyota now is. How did Toyota–and the other nine companies–do it? There are five characteristics that all top global brands have in common:

1. The same positioning worldwide. This provides a combination of functional product quality and innovation with emotional appeal. Think Coca-Cola and Disney.

2. A focus on a single product category. Think Nokia and Intel.

3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE and IBM.

4. Access to the global village. Consuming the brand equals membership in a global club. Think IBM’s “solutions for a small planet.”

5. Social responsibility. Consumers expect global brands to lead on corporate social responsibility, leveraging their technology to solve the world’s problems. Think Nestle and clean water.

Ford has a proud history. Its name recognition is strong worldwide. The chairman is committed to the environment. Many consumers are no longer considering Fords when buying their new cars, but they are predisposed to giving Ford another chance. Fords worldwide should henceforth have a common look, feel and brand essence. Low volume management distractions including Jaguar, Land Rover and Volvo will be sold off; they’re now meaningless. US-based models like Mercury will be discontinued.

Can Ford recover? The answer lies in whether the common vehicle platforms developed for the new strategy prove to be truly global in design or merely more of the same Detroit-centric product that have caused Ford’s market shares around the world to erode.

What Is a Chief Executive Officer (CEO)?

A chief executive officer (CEO) is the highest-ranking executive in a company. Broadly speaking, a chief executive officer’s primary responsibilities include making major corporate decisions, managing the overall operations and resources of a company, acting as the main point of communication between the board of directors and corporate operations. In many cases, the chief executive officer serves as the public face of the company. 

The CEO is elected by the board and its shareholders. They report to the chair and the board, who are appointed by shareholders. 

KEY TAKEAWAYS

  • The chief executive officer (CEO) is the highest-ranking person in a company.
  • While every company differs, CEOs are often responsible for expanding the company, driving profitability, and in the case of public companies, improving share prices. CEOs manage the overall operations of a company.
  • Across many companies, CEOs are elected by the board of directors.
  • CEOs of the 350 largest companies in America earn on average $24 million, or 351 times more than an average employee.
  • Studies suggest that 45% of company performance is influenced by the CEO, while others show that they affect 15% of the variance in profitability.

Understanding Chief Executive Officers (CEOs) 

A CEO’s role varies from one company to another depending on the company’s size, culture, and corporate structure. In large corporations, CEOs typically deal only with very high-level strategic decisions and those that direct the company’s overall growth. For example, CEOs may work on strategy, organization, and culture. Specifically, they may look at how capital is allocated across the firm, or how to build teams to succeed.

The Difference Between CEO and CFO 

The CFO is the chief financial officer of a company. While CEOs manage general operations, CFOs focus specifically on financial matters. A CFO analyzes a company’s financial strengths and makes recommendations to improve financial weaknesses. The CFO also tracks cash flow and oversees a company’s financial planning, such as investments and capital structures. Like CEOs, the CFO seeks to deliver returns to shareholders through focusing on financial discipline and driving margin and revenue growth.

The Difference Between CEO and COO 

Often, the chief operating officer (COO) is ranked second highest after the CEO. As the head of human resources, their responsibilities fall on recruitment, legal, payroll, and training along with administrative duties. 

The Difference Between CEO and Other Leadership Titles 

There are many other leadership titles, some of which may or may not overlap with a CEO. Other common titles include:

  • Founder: A founder of a company is an individual that started the company. They helped bring the company into existence, creating the bylaws and articles of incorporation, organization structure, and overall strategy from the first day. A founder can be a title of an individual currently with a company or a title of an individual that started the company but has since left. If the CEO helped start the company, they can also be considered a founder and may be referred to as both simultaneously (i.e. Founder/CEO).
  • Chairperson: A chairperson (often called chair, chairman, or chairwoman) is a presiding officer that oversees a group or committee. A chairperson may also go by the title “president”. The chairperson is in charge of managing the group of individuals often assigned a specific task or set of responsibilities. For example, a Board of Directors often has a chairperson to oversee the management of the entire board. A CEO may hold a chairperson position if they directly manage a committee.