The latest fashion trends seen on the Fall Winter 2020 2021 runways
TThe latest fashion trends seen on the Fall Winter 2020 2021 runways Fall Winter 2020 2021 fashion collections. At first glance streetwear’s footprint is a closed chapter: designers have recreated the concept of femininity. A woman who follows more bourgeois stylistic codes does so by choice and not to lock themselves into predefined stereotypes.
The idea of feminine takes form through various traditional sartorial coats, pleated or midi skirts, bon ton collars and silk blouses. A look to the past but with a contemporary filter
Elegance and femininity, rigor in the forms and preciousness of the fabrics, these are the keywords that define fashion for Fall Winter 2020 2021.
The February 2020 fashion month has made history. First of all, it has opened a new decade, which frequently coincides with a change of direction. We have all appreciated that designers have definitely left streetwear behind in favor of a new femininity, strong and conscious, free from stereotypes
But the fading away of this trend is replaced by a new awareness of a sustainable wardrobe: the big money, once spent to fulfill the need for new designer drops and must-have special collabs, is now used to buy long-lasting pieces, often crafted from materials that care for the planet. And the new generations seem also to opt for vintage garments and accessories, purchased in second-hand markets or discovered in their mums or grandmas closets. And this is why Lady D is considered a style icon also today.
Check some of the FW21 Sales Campaign open to buy wholesale on our partner site http://nkob.it
Building good relationships with the right headhunters can pay off in the long run.
What is a headhunter?
There is a distinction between headhunters and recruiters. Headhunters tend to be more singularly focused on filling a particular role and actively seek out the perfect person for the job, whereas recruiters tend to work on multiple jobs at once and rely more on candidates finding them. “You’re going out to find people. You’re not waiting for them to come to you,”
A headhunter usually tries to convince a high-performing worker to leave a job for a competitor : they’re recruiting someone out of their current seat based on a referral or knowing that they’re good in their current space.” This can be more challenging than trying to find a role for someone who is looking for a new job. “They’re happy and you’re motivating them to make a move.”
Do headhunters focus on people who are mid-level or higher?
Not necessarily. While some headhunting firms specialize in filling C-suite jobs, others fill jobs that require less experience.
Headhunters don’t work for you, they work for an employer.
Headhunters primarily work with companies looking to fill a position. If you aren’t getting a call back from a headhunter, you are not alone. A headhunter’s focus in most cases is to devote his or her time to the client, not a job seeker who isn’t an active target.
Why would a company hire a headhunter?
Companies hire headhunters for a variety of reasons. “It could be that it’s a messy situation, so they need a recruiter to sell it,”
Another reason could be the seniority of the role, recruiting for a very senior-level position, such as a division president or chief executive, can be a heavy lift and companies may prefer to use a headhunter with the expertise to find the ideal person from a “large universe of potential candidates.”If you are contacted by a headhunter, it helps to ask tough questions about why the role is open, because some of those reasons might not be positive for a candidate. “Maybe there’s turnover, maybe the boss is a screamer. There could be all sorts of reasons they’ve hired this recruiter.”
How to find a headhunter to work with.
Since most headhunters are looking at a fairly small pool of people, you may have to get creative to get yourself on their radar.
Find out who the headhunters are that are targeting them. There is often a virtuous cycle of people referring headhunters to their contacts when they themselves are not interested in positions.
You may need to tell people you trust in your network that you are open to talking to headhunters. It is useful to develop a relationship with a headhunter that might pay off later. If you happen to be contacted by one for a position you have no interest in, think about how you might be able to help him or her with a solid reference to someone else in your own network. “I always tell people if they’re looking, identify a few headhunters that you can establish a bit of a rapport with so that they kind of know you and stay in touch,” That always creates goodwill.”
What are headhunters looking for and what are their motivations?
Headhunters look for high-quality candidates—who in most cases are already employed—and try to convince them to leave for a better job. Usually, they are trying to meet specific requirements from the company that hired them to fill the job, but sometimes they may look for less obvious candidates who might be an interesting wildcard.
How disreputable headhunters can harm you and how to avoid them.
You need to be smart about which headhunters you are willing to work with. You should make sure they are not trying to hire you for a job that someone else left due to an unresolved problem, such as the work culture or bad management. You also need to avoid working with headhunters who aren’t thoughtful about the jobs they submit you for. “If they’re just sending your résumé around to different firms—let’s use banks, for example—some headhunter gets your résumé, or some recruiter gets your résumé and they’re not professional, [or] good at what they do, and they start sending you around to different companies without telling you where your résumé has been sent in, that can absolutely crush your chances of getting jobs at certain places,”
Ask executives about their company and you can expect to be shown an organization chart. No wonder. The management concepts that the org chart visualizes—coordination, hierarchy, a matrixed organization—are the ones leaders grew up with and know best, as did generations before them. The first org chart from 1854, and was introduced to help run the New York and Erie Railroad during the age of the steam locomotive.
Therein lies the #challenge. Today’s organizations are set up as traditional hierarchies or #matrix organizations with roots stretching back to the industrial revolutions of the 18th, 19th, and 20th centuries. In theory, these structures provide clear lines of authority from frontline #employees up through layers of management. In reality, matrix structures have only grown more complex as business has—to the extent that in some companies they are so cumbersome they hardly function.
The takeaway? We shouldn’t expect these old models to be fit for purpose in today’s #environment. They are mechanistic by design, built to solve for uniformity, bureaucracy, and control—goals that undercut what companies now prioritize: creativity, speed, and accountability.
The answer isn’t to modify the old models but to replace them with something radically better.
If you are reading this article, you probably fall into one of these categories:
You have your products ready and are looking to start a wholesale business selling to retailers.
You have a business that is currently selling to consumers and is looking to expand to sell wholesale.
Whatever your reason for considering wholesale, this guide will help you understand the wholesale landscape along with what is required to successfully sell wholesale products to retailers. By the end of this guide, you will be well-equipped with actionable tips for starting a successful wholesale business.
Wholesale 101: What Is Selling Wholesale
How does selling wholesale differ from selling to consumers? The fundamental difference is that you are dealing with a business rather than an individual. Decisions are made based on the amount of revenue your product can generate for the business rather than an individual’s personal interest or need for a product. Wholesale buyers are not seeking to use the product for the experience, but instead are focused on selling your products to their customers.
Wholesale opportunities will vary depending on the type of industry you operate in and the kind of products you sell. The basic definition of “wholesale” refers to the sales opportunity for you to sell your products in bulk, usually at a discounted price, to a retailer. These retailers will then resell your products to their customers.
Let us move on to the next section and take a quick look at how selling wholesale could be a boon for your business.
Benefits of Selling Wholesale: How Selling Wholesale Can Take Your Business To Greater Heights
Selling to businesses means larger, more consistent sales, and increased brand awareness. Let’s go into more detail on each of those benefits.
Selling Wholesale Means Selling In Bulk
In wholesale sales, since you are selling to businesses rather than individual consumers, a single order tends to be large. Instead of selling only a few items to end-customers like in B2C sales, you would sell your products in quantities many times that of B2C sales orders.
This means your sales revenue will often be in the hundreds and thousands of dollars for just a single order. Depending on the types of businesses you sell to and the products you are selling, your average order values could be much higher. These large orders will propel your revenue upwards, and revenue growth will jump with each additional customer.
Consistent Income Source
When selling direct to consumers, your sales figures can vary drastically due to constantly changing consumer preferences. Your business will always face uncertainty, not knowing when your B2C customers will move on to the next trend.
However, another beauty of selling wholesale is that businesses change their purchasing habits much less than consumers. If your wholesale buyers find out that your products are selling well in their store, they will continue to order from you. Thus, your company will be able to receive income on a more consistent basis. Large retailers may even work with you to improve your product and increase your turnover.
Increase in Brand Awareness
Getting shelf space at retailers helps lift your brand’s awareness with consumers. The more stores your products are being sold at, the more exposure your brand receives. Also, when retailers carry your products, you have the opportunity to offer in-store discounts or other promotions to reach new customers and deliver your product messaging.
The increased exposure and awareness of being in a few retailers drive consumer demand, which then has the cyclical effect of influencing other retailers to want to carry your products.
Selling wholesale products to retailers is a great place for a company to be. However, setting up a wholesale business, or changing a consumer-focused business to sell wholesale, is not easy.
To ease some of that difficulty, we spoke to hundreds of successful wholesale companies to learn how they first started. We have collected and boiled all those conversations down to seven essential tips that will help you build your wholesale business.
How Do You Identify Which Retailers To Sell Your Product To
The first step to identify which retailers you should sell your product at is to conduct proper market research on your end-customer. Here are three key questions your research should seek to answer:
Who are your target customers?
What is their purchase journey like and what are their motivations?
Where do they research and purchase?
After your market research has been conducted, you can start identifying prospective wholesale customers to target.
If you are looking to target online retailers, you should also understand:
Who are their target customers?
How do they acquire customers?
How do they feature the products they sell online?
If you are looking to target wholesale customers who purchase for their brick and mortar stores, the best way is to head down to their store and walk around. As you browse through the store, here are some guiding questions to help you:
Where do you envision your product to be located on the shelf?
Where are your competitor products located?
How much shelf space do you need?
Does your product align with the image that the store is portraying?
With these questions addressed, you will have a better idea of which wholesale customers you can start targeting.
How Do Your Retailers Purchase?
Buying behavior differs across industry and customer types. For instance, when selling to a small boutique store, you might be dealing directly with the store owner. However, if you are dealing with a restaurant chain, you could be dealing with a dedicated buyer.
While dealing with the store owner can be relatively simple and straightforward, the same might not be said for the dedicated buyer. Since the dedicated buyer is purchasing on behalf of a few shops, he might have more demands. For example, he might place one batch of orders and expect that order to be delivered to multiple locations at different dates. Your business needs to be well-equipped to accommodate these types of asks.
Another point to take into account is the frequency in which your wholesale customers purchase. For instance, is your product seasonal? Do your customers only need your products during specific times of the year? For example, if you sell pumpkin pies, the demand will soar during special occasions such as Thanksgiving, but you can expect lower demand during the other times of the year.
A final point to take into account is your product’s shelf-life. If you are selling food products which have a short expiration date, you might have to handle smaller, more frequent orders. On the other hand, if your products have a long shelf life, your wholesale customers might not purchase from you on a regular basis. But when they do order from you, the very large purchase willl put extra demand on your production schedule
Per capire come una pianificazione può fallire, dovremmo esplorare le vulnerabilità di tre elementi: database di lavoro, operazioni mentali e strutture di conoscenze apprese
Sono davvero poche le nostre decisioni, sia quelle piccole quasi insignificanti che prendiamo quotidianamente e ripetutamente, ma ancora di più, quelle veramente importanti che si prendono poche volte nella vita e che possono avere conseguenze rilevantissime, che emergono da un processo non pianificato.
Quasi sempre, cioè, le nostre scelte arrivano come esito di varie altre operazioni preliminari, di un vero e proprio piano d’azione a cui spesso ci siamo applicati con impegno, ma che può anche scaturire automaticamente sulla base dell’esperienza passata. Quando le cose vanno storte, però, quando le nostre decisioni non producono gli esiti desiderati o, al peggio, determinano esiti catastrofici, raramente mettiamo in discussione la qualità del piano, piuttosto ci concentriamo sulla scadente o mancata esecuzione di alcune delle azioni che il piano prevedeva.
In altre parole, quando commettiamo un errore, nella maggior parte dei casi lo classifichiamo come un errore di esecuzione, tralasciando la possibilità che invece si sia trattato di un errore di pianificazione.
I tre fattori della pianificazione
Questo, naturalmente, offusca i veri motivi che ci hanno portato fuori strada e ci impedisce di apprendere dai nostri sbagli. Il processo di pianificazione delle decisioni non è da intendersi solamente in termini formali – un piano dettagliato, ragionato, formalizzato ed esplicito – spesso tale piano ha origine quasi istantaneamente attingendo a risorse che la nostra mente mette prontamente a disposizione dei nostri fini.
Questo genere di pianificazione dell’azione si articola, secondo una nota classificazione, in tre componenti principali: un database di lavoro, le operazioni mentali e le strutture di conoscenze apprese che conserviamo nella nostra memoria.
Nel database di lavoro vengono conservate le informazioni immediatamente rilevanti per la decisione che stiamo elaborando; informazioni che abbiamo appositamente recuperato nella nostra memoria o, più frequentemente, che abbiamo derivato dalla situazione contestuale nella quale ci troviamo.
Le operazioni mentali riguardano, invece, la selezione delle informazioni più rilevanti, la definizione degli obiettivi da raggiungere, la valutazione di percorsi alternativi per il raggiungimento di quegli stessi obiettivi e la identificazione del percorso ottimale.
Infine, le conoscenze apprese contribuiscono ad ognuna delle altre fasi, rendendo disponibili schemi di ragionamento e ricordi nei quali emergono nessi causali tra azioni e conseguenze, già esplorati nel passato, con tutto il carico emotivo legato agli esiti positivi o negativi di quelle passate decisioni.
Per capire in che modo il processo di pianificazione può fallire, allora, dovremmo predisporci ad esplorare le vulnerabilità connesse a ciascuno di questi tre elementi. La memoria di lavoro, per esempio, difficilmente sarà in grado di utilizzare tutte le variabili che teoricamente sarebbe necessario prendere in considerazione in una decisione ottimale. Tendenzialmente utilizzerà quelle che si sono rivelate più utili nel passato, rendendoci in questo modo meno capaci di affrontare efficacemente le novità, e quelle, in particolare, che hanno portato a decisioni di successo piuttosto che a fallimenti, rendendo più complicato, in questo modo, attivare contromisure appropriate.