The September 11 attacks, commonly known as 9/11,[c] were four coordinated suicideterrorist attacks carried out by the militantIslamic extremist network al-Qaedaagainst the United States. On the morning of Tuesday, September 11, 2001, nineteen terrorists hijacked four commercial airlinersscheduled to travel from the northeastern U.S.to California. The hijackers crashed the first two planes into the twin towers of the World Trade Center in New York City, and the third plane into the Pentagon (the headquarters of the American military) in Arlington, Virginia. The fourth plane was intended to hit a federal governmentbuilding[d] in Washington, D.C., but crashed in a field following a passenger revolt. The attacks killed nearly 3,000 people and instigated the global war on terror.
“Qualunque sia il prezzo, si compra bene
solo ciò che è necessario.”
Se siamo quello che acquistiamo, allora forse stiamo dimagrendo un po’ e stiamo cliccando meno volte su ‘Acquista ora’. Il settore dell’e-commerce, infatti, sembra avere raggiunto la fine del sua fase di boom. All’apice della pandemia, mentre tutti acquistavamo attrezzature per fare esercizio fisico e piante da trascurare, lo shopping online è infatti una delle poche cose che sono effettivamente fiorite.
Ma, come il pane fatto in casa, è stata un’altra tendenza esplosa che sta ora vedendo un calo: i dati dell’US Census Bureau mostrano che la quota di dollari spesi online è scesa drasticamente all’inizio del 2022, portando la curva delle vendite al dettaglio online in una traiettoria opposta a quella precedente alla pandemia.
Fra le aziende che stanno vivendo le conseguenze di questa inversione di rotta nelle abitudini di consumo, un esempio è Shopify, società che fornisce ai negozi online strumenti e software per gestire le loro attività. Ha recentemente pubblicato una serie di risultati deludenti e ha annunciato il licenziamento di 1.000 dipendenti, riducendo la propria forza lavoro del 10% circa. Shopify ha inoltre visto la sua capitalizzazione di mercato crollare di quasi l’80% nell’ultimo anno, azzerando circa 160 miliardi di dollari di valore.
Nelle ultime settimane, per risollevarsi da questa caduta, sta puntando sulla vendita in live streaming, stipulando una partnership con YouTube per creare YouTube Shopping, in cui i venditori che usano Shopify potranno integrare il loro negozio online con una delle più grandi piattaforme d’intrattenimento al mondo (conta oltre due miliardi di utenti attivi ogni mese).
Ormai, infatti, il commercio è sempre più multicanale, ovvero il percorso di acquisto può iniziare ovunque, come ad esempio su una piattaforma di condivisione di video o altri social network. Tuttavia, per il momento almeno e nonostante gli sforzi di Tik Tok, Instagram e altri di offrire funzioni di acquisto in app, per ora i social risultano tra le piattaforme meno utilizzate per acquistare online con regolarità, in particolare in Italia: spesso le si usa per scoprire nuovi brand ma poi si tende ad completare l’acquisto sui singoli siti dei venditori.
Sebbene sia una delle aziende più colpite, ovviamente Shopify non è la sola a soffrire. Anche l’inscalfibile Amazon, in un trimestre che in realtà è stato migliore del previsto, ha dichiarato un calo annuale delle vendite del 4%: si tratta della seconda volta consecutiva che il colosso dell’e-commerce ha visto diminuire le vendite online.
E dunque anche Amazon pensa ad alternative, prendendo ovviamente ispirazione dal social più usato: TikTok. Secondo quanto riporta il Wall Street Journal, starebbe testando una funzione di visualizzazione nello stile del social media cinese in un’app, che si chiamerebbe Inspire, in cui comprare, certo, ma anche condividere, mettere ‘mi piace’ agli articoli e mostrare agli utenti foto e video di prodotti in successione caleidoscopica.
Brunello Cucinelli chiude un semestre con ricavi a +32,4% e un utile netto di 50,6 milioni, più che raddoppiato (+131,4%). Un anno record dunque che il sig. Cucinelli prevede possa finire con un fatturato più alto del 15% rispetto al 2021, stima basata sulle vendite già avvenute per le collezioni autunno-inverno e gli ordini partiti per la primavera-estate del prossimo anno già lavorando sugli ordini ricevuti per la primavera-estate 2023. La perla umbra del Made in Italy, se chiudesse con una crescita ulteriore del 10% nel prossimo esercizio, supererebbe la soglia dei 900 milioni di ricavi, facendola entrare di diritto nell’élite italiana di compagnie del lusso da un miliardo.
Settembre = Autunno = Apple News
significa autunno e, per gli appassionati di tecnologia, significa anche la presentazione di nuovi prodotti per Apple. La compagnia di Cupertino è infatti pronta al lancio di quattro nuovi modelli di iPhone, accompagnati da una serie di aggiornamenti, l’Apple Watch Series 8, nuovi AirPod Pro e nuovi iPad. Occhi puntati soprattutto sui prezzi dei nuovi prodotti, soprattutto nell’attuale contesto di alta inflazione in cui, in ogni caso, le aziende che offrono articoli di fascia alta sono comunque riuscite ad alzare i prezzi con poca resistenza
L’equazione è semplicissima: l’inflazione sale, i prodotti nuovi sono più cari, si vende quello che si ha e si vuole comprare spendendo meno, buttandosi sull’usato. L’economia del ‘reselling’ è in piena espansione con il mercato dell’usato negli Stati Uniti, infatti, si stima che debba più che raddoppiare entro il 2026. Merito anche di una maggiore consapevolezza verso l’ambiente e gli sprechi per la produzione di nuovi beni e delle preferenze della Gen Z per negozi di seconda mano, online e non (e, in aggiunta, sempre più rivenditori tradizionali lanciano programmi di rivendita dei loro prodotti). E non si tratta solo abbigliamento: ormai aumentano le vendite di prodotti di seconda mano anche nell’elettronica, nell’arredamento, per gli articoli sportivi e i ricambi auto, che insieme costituiscono il 75% delle vendite.
Ecommerce Defined: Types, History, and Examples
What Is Electronic Commerce (Ecommerce)?
Electronic commerce (ecommerce) refers to companies and individuals that buy and sell goods and services over the Internet. Ecommerce operates in different types of market segments and can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through ecommerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology.
- Ecommerce is the buying and selling of goods and services over the Internet.
- It is conducted over computers, tablets, smartphones, and other smart devices.
- Almost anything can be purchased through ecommerce today; for this reason, ecommerce is often highly competitive.
- It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.
- Ecommerce operates in several market segments including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.
As noted above, ecommerce is the process of buying and selling tangible products and services online. It involves more than one party along with the exchange of data or currency to process a transaction. It is part of the greater industry that is known as electronic business (ebusiness), which involves all of the processes required to run a company online.12
Ecommerce has helped businesses (especially those with a narrow reach like small businesses) gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. Target (TGT) supplemented its brick-and-mortar presence with an online store that allows customers to purchase everything from clothes and coffeemakers to toothpaste and action figures right from their homes.
Providing goods and services isn’t as easy as it may seem. It requires a lot of research about the products and services you wish to sell, the market, audience, competition, as well as expected business costs.
Once that’s determined, you need to come up with a name and set up a legal structure, such as a corporation. Next, set up an ecommerce site with a payment gateway. For instance, a small business owner who runs a dress shop can set up a website promoting their clothing and other related products online and allow customers to make payments with a credit card or through a payment processing service, such as PayPal.3
Ecommerce may be thought of like a digital version of mail-order catalog shopping. Also called online commerce, ecommerce is the transaction between a buyer and a seller that leverages technology.
Ecommerce has changed the way people shop and consume products and services. More and more people are turning to their computers and smart devices to order goods, which can easily be delivered to their homes. As such, it has disrupted the retail landscape. Amazon and Alibaba have gained considerable popularity, forcing traditional retailers to make changes to the way they do business.
But that’s not all. Not to be outdone, individual sellers have increasingly engaged in ecommerce transactions via their own personal websites. And digital marketplaces such as eBay or Etsyserve as exchanges where multitudes of buyers and sellers come together to conduct business.
The U.S. Department of Commerce recognizes ecommerce business such as transactional sites, static content sites, online marketplaces, and auction sites.4
History of Ecommerce
Most of us have shopped online for something at some point, which means we’ve taken part in ecommerce. So it goes without saying that ecommerce is everywhere. But very few people may know that ecommerce has a history that goes back before the internet began.
Ecommerce actually goes back to the 1960s when companies used an electronic system called the Electronic Data Interchange to facilitate the transfer of documents. It wasn’t until 1994 that the very first transaction. took place. This involved the sale of a CD between friends through an online retail website called NetMarket.3
The industry has gone through so many changes since then, resulting in a great deal of evolution. Traditional brick-and-mortar retailers were forced to embrace new technology in order to stay afloat as companies like Alibaba, Amazon, eBay, and Etsy became household names. These companies created a virtual marketplace for goods and services that consumers can easily access.
New technology continues to make it easier for people to do their online shopping. People can connect with businesses through smartphonesand other devices and by downloading apps to make purchases. The introduction of free shipping, which reduces costs for consumers, has also helped increase the popularity of the ecommerce industry.
Advantages and Disadvantages of Ecommerce
Ecommerce offers consumers the following advantages:
- Convenience: Ecommerce can occur 24 hours a day, seven days a week. Although ecommerce may take a lot of work, it is still possible to generate sales as you sleep or earn revenue while you are away from your store.
- Increased selection: Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts. And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere.
- Potentially lower start-up cost: Ecommerce companies may require a warehouse or manufacturing site, but they usually don’t need a physical storefront. The cost to operate digitally is often less expensive than needing to pay rent, insurance, building maintenance, and property taxes.
- International sales: As long as an ecommerce store can ship to the customer, an ecommerce company can sell to anyone in the world and isn’t limited by physical geography.
- Easier to retarget customers: as customers browse a digital storefront, it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specifically aimed at a purpose.
But there are certain drawbacks that come with ecommerce sites, too. The disadvantages include:
- Limited customer service: If you shop online for a computer, you cannot simply ask an employee to demonstrate a particular model’s features in person. And although some websites let you chat online with a staff member, this is not a typical practice.
- Lack of instant gratification: When you buy an item online, you must wait for it to be shipped to your home or office. However, e-tailers like Amazon make the waiting game a little bit less painful by offering same-day delivery as a premium option for select products.
- Inability to touch products: Online images do not necessarily convey the whole story about an item, and so ecommerce purchases can be unsatisfying when the products received do not match consumer expectations. Case in point: an item of clothing may be made from shoddier fabric than its online image indicates.
- Reliance on technology: If your website crashes, garners an overwhelming amount of traffic, or must be temporarily taken down for any reason, your business is effectively closed until the ecommerce storefront is back.
- Higher competition: Although the low barrier to entry regarding low cost is an advantage, this means other competitors can easily enter the market. Ecommerce companies must have mindful marketing strategies and remain diligent on SEO optimization to ensure they maintain a digital presence.
- Convenient for owners as revenue may be generated semi-passively
- Convenient for consumers looking to easily browse for specific products
- Greater earning potential due to no limitations on physical location (can sell to anyone as long you can ship there)
- Reduced costs assuming digital presence costs less than building, insurance, taxes, and repairs.
- Greater marketing control including data extraction from customers, targeted ads, and pop-up placement
- Limited customer service opportunities as there is little to no face-to-face opportunities
- Lacks instant gratification as customers must believe in a product before seeing it in person
- Products can’t been seen or handled until delivered (can’t try before they buy)
- Risk of a down website causing lost revenue or income.
- High reliance on shipping constraints which may be out of your control
- Higher competition due to lower barriers of entry and greater customer potential
Types of Ecommerce
Depending on the goods, services, and organization of an ecommerce company, the business can opt to operate several different ways. Here are several of the popular business models.
Business to Consumer (B2C)
B2C ecommerce companies sell directly to the product end-user. Instead of distributing goods to an intermediary, a B2C company performs transactions with the consumer that will ultimately use the good. This type of business model may be used to sell products (i.e. your local sporting goods store’s website) or services (i.e. a lawncare mobile app to reserve landscaping services). This is the most common business model and is likely the concept most people think about when they hear ecommerce.
Business to Business (B2B)
Similar to B2C, an ecommerce business can directly sell goods to a user. However, instead of being a consumer, that user may be another company. B2B transactions are often entail larger quantities, greater specifications, and longer lead times. The company placing the order may also have a need to set recurring goods if the purchase is for recurring manufacturing processes.
Business to Government (B2G)
Some entities specialize as government contractors providing goods or services to agencies or administrations. Similar to a B2B relationship, the business produces items of value and remits those items to an entity. B2G ecommerce companies must often meet government requests for proposal requirements, solicit bids for projects, and meet very specific product or service criteria. In addition, there may be joint government endeavors to solicit a single contract through a government-wide acquisition contract.
Consumer to Consumer (C2C)
Established companies are the only entities that can sell things. Ecommerce platforms such as digital marketplaces connect consumers with other consumers who can list their own products and execute their own sales. These C2C platforms may be auction-style listings (i.e. eBay auctions) or may warrant further discussion regarding the item or service being provided (i.e. Craigslist postings). Enabled by technology, C2C ecommerce platforms empower consumers to both buy and sell without the need of companies.
Consumer to Business (C2B)
Modern platforms have allowed consumers to more easily engage with companies and offer their services, especially related to short-term contracts, gigs, or freelance opportunities. For example, consider listings on Upwork. A consumer may solicit bids or interact with companies that need particular jobs done. In this way, the ecommerce platform connects businessess with freelancers to enable consumers greater power to achieve pricing, scheduling, and employment demands.
Consumer to Government (C2G)
Less of a traditional ecommerce relationship, consumers can interact with administrations, agencies, or governments through C2G partnerships. These partnerships are often not in the exchange of service but rather the transaction of obligation. For example, uploading your Federal tax return to the IRS digital website is an ecommerce transaction regarding an exchange of information. Alternatively, you may pay your tuition to your university online or remit property taxassessments to your county assessor.
The U.S. Census Bureau conducts estimates of retail ecommerce sales in the United States. In the first quarter of 2022, retail ecommerce accounted for 14.3% of total sales in the country, totaling roughly $231.4 billion.5
Types of Ecommerce Revenue Models
In addition to crafting what type of ecommerce company a business wants to be, the business must decide how it wants to make money. Due to the unique nature of ecommerce, the business has a few options on how it wants to process orders, carry inventory, and ship products.
Often considered one of the easier forms of ecommerce, drop shipping allows a company to create a digital storefront, generate sales, then rely on a supplier to provide the good. When generating the sale, the ecommerce company collects payment via credit card, PayPal, cryptocurrency, or other means of digital currency. Then, the ecommerce store passes the order to the dropship supplier. This supplier manages inventory, oversees the warehouse of goods, packages the goods, and delivers the product to the purchaser.
White label ecommerce companies leverage already successful products sold by another company. After a customer places an order, the ecommerce company receives the existing product, repackages the product with their own package and label, and distributes the product to the customer. Although the ecommerce company has little to no say in the product they receive, the company usually faces little to no in-house manufacturing constraints.
A more capital-intensive approach to ecommerce, wholesaling entails maintaining quantities of inventory, keeping track of customer orders, maintaining customer shipping information, and typically having ownership of the warehouse space to house products. Wholesalers may charge bulk pricing to retailers or unit prices for consumers. However, the broad approach to wholesaling is to connect to buyers of large quantities or many smaller buyers of a similar, standardized product.
Private labeling is a more appropriate ecommerce approach for companies that may not have large upfront capital or do not have their own factory space to manufacture goods. Private label ecommerce companies send plans to a contracted manufacturer who makes the product. The manufacturer may also have the ability to ship directly to a customer or ship directly to the company receiving the order. This method of ecommerce is best suited for companies that may receive on-demand orders with short turnaround time but are unable to handle the capital expenditure requirements.
Ecommerce companies can also leverage repeating orders or loyal customers by implementing subscription services. For a fixed price, the ecommerce company will assemble a package, introduce new products, and incentivize locking to a long-term agreement at a lower monthly price. The consumer only places an order once and receives their subscription order at a fixed cadence. Common subscription ecommerce products include meal prep services, agriculture boxes, fashion boxes, or health and grooming products.
Example of Ecommerce
Amazon is a behemoth in the ecommerce space. In fact, it is the world’s largest online retailer and continues to grow. As such, it is a huge disrupter in the retail industry, forcing some major retailers to rethink their strategies and shift their focus.
The company launched its business with an ecommerce-based model of online sales and product delivery. It was founded by Jeff Bezos in 1994 as an online bookstore but has since expanded to include everything from clothing to housewares, power tools to food and drinks, and electronics.
Company sales increased by 38% in 2020 from the previous year, totaling $386.1 billion compared to $280.5 billion in 2019. Amazon’s operating income also jumped to $22.9 billion for the 2020 fiscal year from $14.5 billion in 2019. Net income rose from $11.6 billion in 2019 to $21.3 billion by the end of 2020.6
As the world adapted to the constraints of COVID-19, ecommerce capitalized on the opportunity to further distance itself from in-store shopping. In 2021, Amazon’s net income rose to $33.4 billion, and it ended the year with over $42 billion of cash on hand.7 Amazon has stated as a result of the pandemic, the company recognized three years’ worth of forecasted growth in about 15 months.7
How Do You Start an Ecommerce Business?
Make sure you do your research before you start your business. Figure out what products and services you’re going to sell and look into the market, target audience, competition, and expected costs.
Next, come up with a name, choose a business structure, and get the necessary documentation (taxpayer numbers, licenses, and permits if they apply).
Before you start selling, decide on a platform and design your website (or have someone do it for you).
Remember to keep everything simple at the beginning and make sure you use as many channels as you can to market your business so it can grow.
What Is an Ecommerce Website?
An ecommerce website is any site that allows you to buy and sell products and services online. Companies like Amazon and Alibaba are examples of ecommerce websites.
What Is the Difference Between Ecommerce and Ebusiness?
Ecommerce involves the purchase and sale of goods and services online and is actually just one part of an ebusiness. An ebusiness involves the entire process of running a company online. Put simply, it’s all of the activity that takes place with an online business.
What Is an Example of Ecommerce?
Dollar Shave Club offers customers personal grooming, health, and beauty products.8Customers can opt for what product(s) they want shipped to them and can sign up for long-term memberships to have products sent to them on a recurring basis. Dollar Shave Club procures goods in bulk from other companies, then bundles those products, maintains membership subscriptions, and markets the products.
What Are the Types of Ecommerce?
An ecommerce company can sell to customers (B2C), businesses (B2B), or agencies such as the government (B2G). Ecommerce can also be performed by customers who sell to business (C2B), other customers (C2C), or governments (C2G).
The Bottom Line
Ecommerce is just one part of running an ebusiness. While the latter involves the entire process of running a business online, ecommerce simply refers to the sale of goods and services via the internet. Ecommerce companies like Amazon, Alibaba, and eBay have changed the way the retail industry works, forcing major, traditional retailers to change the way they do business.
If starting an ecommerce site is something you’re considering, make sure you do your research before you start. And make sure you start with small, narrow focus to ensure that you have room to grow.
What Is Leadership?
Leadership in business is the capacity of a company’s management to set and achieve challenging goals, take fast and decisive action when needed, outperform the competition, and inspire others to perform at the highest level they can.
It can be difficult to place a value on leadership or other qualitative aspects of a company, versus quantitative metrics that are commonly tracked and much easier to compare between companies. Leadership can also speak to a more holistic approach, as in the tone a company’s management sets or the culture of the company that management establishes.
Individuals with strong leadership skills in the business world often rise to executive positions such as CEO (chief executive officer), COO(chief operating officer), CFO (chief financial officer), president, and chair.
- Leadership is setting and achieving goals, tackling the competition, and solving problems decisively and quickly.
- Leadership also refers to the tone a company’s management sets in terms of the corporate culture.
- Some people with strong leadership skills in the business world rise to become the CEO, COO, CFO, president, or chair of their companies.
Leadership provides direction for a company and its workers. Employees need to know the direction in which the company is headed and who to follow to reach the destination. Leadership involves showing workers how to effectively perform their responsibilities and regularly supervising the completion of their tasks.
Leadership is also about setting a positive example for staff to follow, by being excited about the work, being motivated to learn new things, and helping out as needed in both individual and team activities.
Leadership involves setting and achieving goals, taking action, and beating the competition, but it also relates to the tone of the company’s management and what kind of culture is built for the employees.
The Components of Effective Leadership
Effective leadership includes exhibiting a strong character. Leaders exhibit honesty, integrity, trustworthiness, and ethics. Leaders act in line with how they speak and earn the right to be responsible for others’ success in the company.
Strong leadership involves clear communication skills. Leaders speak with and listen to staff members, respond to questions and concerns, and are empathetic. Leaders use effective communication skills for moving the company forward and achieving new levels of success.
True leadership sees where the company is headed and plans the steps needed to get there. Visualizing what is possible, following trends in the industry, and taking risks to grow the business are all required of leaders.
Productive leadership shows optimism and provides positive energy for staff. Good leaders are supportive and are truly concerned about the well-being of others. Leaders find answers to challenges and reassure and inspire workers when things go awry. Leaders find ways for staff to work together and achieve maximum results in an efficient and effective manner.
Influential business leaders including Jack Welch, Warren Buffett, Bill Gates, and Steve Jobs have shaped their industries and the broader economy—Investopedia looks at how they developed winning strategies, inspired their employees, and achieved success.
An Example of Leadership
Jack Welch exhibited leadership as chief executive officer (CEO) of General Electric Co. from 1981 to 2001. He played an integral part in 600 acquisitions in emerging markets and increased GE’s market value from $12 billion to $505 billion at the time of his retirement.12Because the world is constantly changing, Welch insisted everyone at GE embrace change. To continue evolving company operations and producing greater output, managers, and employees had to continuously reinvent themselves and their work.
Welch hired managers who shared his vision of GE, had endless amounts of energy, and were able to encourage employees to stay engaged in their work. He sought managers who created, developed, and refined ideas for the future and found ways to make them a reality. He also insisted that managers work side-by-side with employees as a way of understanding what they were doing and why.
As a result of Welch’s leadership style, managers and employees were more empowered, products gained higher quality, and customer satisfaction and profits increased dramatically.
What Are Some Qualities of an Effective Leader?
There are several qualities that a good leader should have. Among these include the ability to motivate individuals, a willingness to listen, being trustworthy, having competence, decisiveness, good communication skills, and selflessly understanding the goals of the team or organization.
What Are Some Negative Traits in a Leader?
Not all leaders are effective, and even good leaders can have their faults. Some negative qualities commonly found in leaders include selfishness, quickness to anger, impatience, rudeness, inconsistency, micro-managing, and incompetence.
What Are Some Different Leadership Styles?
There are different ways to be an effective leader. One is to lead by example, showing others how to proceed and coaching them. Another is to delegate tasks to others based on their skills and experience. A third is to direct others from a position of authority. Finally, a good leader can be supportive and help team members achieve their goals.
Supporting this on #Kickstarter at the moment pretty cool :