La leadership conta di più – ed è più difficile fare bene – quando le persone affrontano minacce oggettive, quando i vecchi modi di lavorare non sono più possibili e quando la confusione e l’ansia abbondano. Questi sono fatti brutali e implacabili della vita organizzativa di decine di migliaia di leader che si sentono accresciuti dalla responsabilità di miliardi di persone a causa della crisi COVID-19.
Responsabilità personale Durante le crisi, i leader devono fare scelte difficili in modo che le loro organizzazioni possano sopravvivere a breve termine e prosperare a lungo termine. Essere il miglior cane significa che è il tuo compito prendere e attuare decisioni dolorose come riduzione dei costi, licenziamenti, chiusure e cambiamenti radicali nelle regole di lavoro, responsabilità e strategie. I leader che ritardano o evitano le decisioni necessarie mettono a rischio la sicurezza delle persone, bruciano denaro e non vendono prodotti o forniscono servizi che i clienti desiderano e possono acquistare.
Niente scuse Il primo ordine del giorno è quello di smettere di agitarsi e parlare di ciò che non potresti sapere e che potresti aver fatto prima dell’inizio della crisi e di ciò che non puoi controllare ora. Lousy leader si dedicano a inutili riflessioni su ciò che avrebbe potuto essere e di chi è la colpa, e inventano scuse per ritardare azioni strazianti ma vitali. I buoni leader si sentono altrettanto turbati. Ma si rendono conto che le cose peggioreranno se non si concentrano su ciò che sanno ora e possono ancora fare per proteggere le persone e le prestazioni. Sanno che è irrazionale dedicare energia a eventi passati che sono impossibili da cambiare o a problemi che sono impossibili da risolvere a spese di cambiamenti fattibili e costruttivi.
il cash si ferma qui Non solo i leader intelligenti evitano di scusarsi durante le crisi e si concentrano sull’arte del possibile, ma sanno anche che gestire la psicologia del credito, della colpa e del controllo è una parte importante del lavoro. Essere un leader, si rendono conto, significa che riceveranno più colpa e credito di quanto meritino per il destino della loro organizzazione. La ricerca suggerisce che spesso è un errore per i leader contestare di avere un’influenza fuori misura sulle prestazioni e sulla reputazione della propria organizzazione. Invece, i leader intelligenti rafforzano questa convinzione, riconoscendo che può aiutarli a infondere fiducia e speranza, perché aumenta le probabilità che saranno visti come competenti e in controllo. Prendersi la colpa per cose che sono andate male o che potrebbero ancora andare male, aiuta anche a convincere le parti interessate chiave che il leader, anziché sentirsi impotente o sopraffatto, sta lottando per spostare l’organizzazione nella giusta direzione nonostante le dure condizioni.
Rallenta per accelerare Anche quando un’azione rapida è essenziale, i leader saggi sanno che persone diverse accettano ed elaborano cattive notizie a velocità diverse e in modi diversi. Sanno che, per consentire alle persone di andare avanti insieme, a volte è meglio rallentare, chiedere consigli e fare il “lavoro emotivo” necessario per portare tutti sulla stessa pagina. Capi qualificati comprendono anche che le persone colpite da decisioni difficili – con le quali il leader potrebbe aver trascorso settimane a lottare – probabilmente avranno bisogno di tempo dopo l’annuncio per arrabbiarsi, riprendersi e valutare le loro opzioni personali.
Principi da seguire Le persone sono più disposte ad accettare e attuare decisioni sconvolgenti quando credono che i loro leader si prendano cura di loro e stanno cercando di fare ciò che è meglio per il bene più grande piuttosto che solo se stessi, anche quando non sono d’accordo con le decisioni e ne soffriranno di conseguenza.
Controllo Anche in circostanze terribili, quando le persone credono che le loro azioni possano cambiare il mondo che li circonda in meglio, sono alimentate dalla speranza, diventano più resistenti e sono ispirate a proteggere se stesse e gli altri.
Each of us has dormant talents that he is called to cultivate and develop on a daily basis. In this article you will find a 3-stage exercise that will help you on this path of personal growth.
The idea that talent is a “natural gift” that can unequivocally determine our destiny (for better, if we have it, and for bad, if we do not have it) is a belief that I have always considered weak. And apparently I’m not alone. According to Scott Barry Kaufman, a psychology professor at New York University and author of the book Ungifted, talent is inextricably linked to practice. Without an initial predisposition, the practice often risks turning into frustration, but without constant exercise, talent almost always remains an unspoken promise. In short, talent is a seed that needs to be watered daily.
The goal of today’s article is therefore to help you develop and best express your talents, even those you think you don’t have, but who may have simply been suffocated by years of frignite and acute procrastination. To do this I will offer you a 3-stage exercise, which I had the opportunity to perform live with Prof. Giorgio Nardone, creator of the Strategic Problem Solving & Coaching model. This exercise will allow you to gain greater awareness of what is currently blocking your potential.
The development of talents and the Theory of Inability
As seen, the development of our talents is linked to a double delivery to the quality and quantity of our daily exercise. Often, however, the ineffective schemes of action that we have been used to adopting (the “attempted redundant solutions”), rather than feeding our talents, suffocate them.
I had already told you about this little problem by presenting you the Success Curve. On that occasion I had used these words:
“Instead of trying a new path to achieve the same goal, let’s go back to the same bankruptcy path to reach a new goal.”
To reveal and develop our talents we must therefore take new paths, but to do so we need to stop, correct the current GPS coordinates and wait for the new route to be calculated. Prof. Nardone’s incapacity theory is based precisely on this approach and guides us to rediscover our hidden abilities starting from what is currently blocking us (incapacities). Specifically, the exercise I will present to you provides 3 levels of analysis. Let’s see them in detail.
Level 1: Solution
Take pen and paper, or create a new note on your smartphone or computer, and first report your difficulty that is repeated over time, something that at this moment is not allowing you to express your talents to the fullest: I recommend , here we are not talking about pathologies or chronic problems, but about attitudes that are not allowing you to achieve your goals. All clear? Write down the behavior that is limiting you on the sheet.
Well, this something that does not allow you to bring out your talents in certain situations, how does it materialize? In other words, what is blocking you?
The inability to find the solution? You are unable to understand what you need to do.
The inability to apply the solution? You know what you need to do, but you haven’t put it into practice yet.
The inability to maintain the solution? You have made some attempts to apply the solution, but you have not been able to be constant (to be clear: you have succumbed to the “who cares” effect).
The inability to sustain the side effects of the solution? You managed to be constant in applying your solution, but you were unable to bear the consequences of this solution.
I try to help you using an easy-to-understand example: let’s assume that you are a university student and that so far your academic career has been marked by not particularly brilliant results. What is blocking you?
You don’t know an effective study method (incapacity 1).
You know the best study techniques, but you are not applying them (inability 2).
You have inconsistent results: some tests prepare them to perfection, others much less (inability 3).
You are afraid of being considered a nerd by your friends (incapacity 4).
Well, write on your sheet what is the incapacity that at this moment is not allowing you to fully express your talent.
Level 2: Reaction
Then there is a second level, deeper, even closer to the root of our limits. This second level investigates our reactions to the difficulties we face. What is your reaction to the blocks we saw at level 1? You find yourself having:
the inability to react? If you are constantly looking for the right solution, if you tend to hyper-rationalize everything, if you have the continuous fear of making mistakes, most likely, at the first difficulties your natural reaction is to block yourself.
the inability not to react? If faced with difficulties, your natural reaction is to indulge in pleasure (I recommend you read here), to have anger or repetitive behaviors, most likely you are unable to not react.
the inability to perceive correctly? Finally, if you have the classic behavior of the “ostrich” and in the face of a problem you deny it, hiding your head in the sand, your typical reaction is self-deception.
Again, write on your sheet what your second-level incapacity is.
Eye, Nardone’s Strategic Coaching is based on mathematical logic, it follows that in the different levels of analysis the answers must be consistent with each other, otherwise it means that you are cheating (with yourself). For example, if you just wrote that you are unable to react, it means that at the previous level your answer should have been: “the inability to apply the solution”. Or, if your natural reaction is the inability to perceive reality correctly, at the previous level the most coherent answer should have been: “the inability to find the solution”. You thought you were being smart, huh ?! 😉 Let’s move on to the next level of analysis.
Level 3: Sensation
We have therefore reached the third level of analysis, the most “primitive” level, that is what is the basis of our emotions and our behaviors: sensations. Specifically, there are 4 basic sensations:
These sensations are at the root of all the inability seen in the first two levels: they condition them, sharpen them, control them. However, when the primordial sensation that is blocking our talents is identified, it is possible to put in place a whole series of stratagems capable of unleashing our potential.
Free our talents by working on the 4 primordial sensations
The elements seen in the three levels combine with each other and give life to that vast spectrum of typical human behaviors, so it is necessary to face each of these “limiting” combinations with the most suitable Strategic Coaching stratagems. I try to offer some suggested by Nardone as an example.
Coping with fear. Imagine knowing the solution to your problem, but not being able to apply it (level 1), also imagine that your spontaneous reaction is not to react (level 2), or to block yourself, and that at the base of everything there is a fundamental feeling of fear (level 3). In this case, one of the most effective stratagems is that of the “worst fantasy”, that is to dedicate every day a set time (30 minutes) to fantasize in detail about the worst things that could happen when you find yourself face to face with your fear.
Manage pleasure. Imagine knowing and applying the solution, but not being able to maintain it over time (level 1), also imagine that the cause of your inconstancy is the inability to not react (level 2): you would like to avoid doing something, but you fall back on time. Finally, imagine that at the basis of everything there is a spasmodic search for pleasure (level 3). In this case, a very effective technique consists in completely indulging in pleasure, but at very precise intervals. For example, if you waste a lot of time on social networks and various sites, even before using a to don’t list, you must be able to browse every day at the same time for 60 minutes in a row: without exception.
Bear the pain. Imagine, once again, that you are unable to maintain the solution (level 1), but imagine that this time you are unable to react (level 2) and that this is due to the fact that you cannot bear the pain (level 3 ). In this case it is necessary to work on resistance and resilience. Working on endurance means training gradually to endure prolonged effort. Working on resilience, on the other hand, means being able to withstand the “shocks” of life (mishaps, unexpected events, dramas). I have already proposed the ABCDE technique to you on this last topic.
Get rid of anger. In conclusion, imagine that you don’t know the solution (level 1) and that this is due to your inability to perceive reality correctly (level 2). The primordial sensations behind this attitude could be multiple, but we assume that you cannot see the solution because it is “blinded” by anger (level 3). In this case it is possible to apply a very funny ploy. Take a sheet of paper, an envelope and a pen. Now start writing a letter, addressing it to the object (or subject) of your anger: write in this letter the worst insults, everything you hate about this thing or this person, then close the letter and throw it away: DO NOT send. If you prefer you can prepare a draft of an email, but be careful not to press “send”! 😉
Life is short. It’s fragile and its delicate. It’s here one moment, then gone the next. It’s never okay to just settle because we aren’t here for a long time. As humans, we have a shelf-life. And although our energy will live and carry on, we are only physically here for a brief period.
It gives you a sense of purpose
Following your passion in life gives you a sense of purpose to exist in this world. It also helps to instill something bigger and greater than just yourself. As long as what you’re pursuing moves beyond just the selfish reasons and really attempts to contribute value to the world, it will help you fulfill something far greater than you could ever imagine.
When you follow your passion in life, you’re happier overall. You’re more sated with yourself and the decisions that you make, and not weighed down by the common stressors that come along with not doing what you love. Overall, you feel more uplifted and have a far greater piece of mind.
It won’t feel like work
Following your passion in life and doing what you love for a living won’t feel like work for you. You won’t open your eyes dreading another day at a life-sucking 9-to-5 job. You’ll wake up with energy and enthusiasm to start another day pursuing something that you really want to do rather than an endless array of things you’re dreading having to do.
You’ll add more value to the world
Anytime you’re doing what you love to do in life, you’ll also desire to add value. It’s because you’re so passionate about doing it that you’ll throw yourself into it entirely and end up delivering far more to others than is expected to you. That comes naturally whenever you pursue whatever it is that you love doing.
Your dreams will turn into reality
When you follow your passion in life, slowly but surely, your dreams manifest into reality. When you’re doing what you love, you’re already realizing a dream, but it also helps you to not lose focus and drive over time when it’s a deeply passionate project.
You naturally become more persistent
It’s easy to give up when we’re pursuing goals that aren’t as meaningful to us. But when we’re working towards something that we’re passionate about, it’s a natural occurrence to be more persistent. We don’t wake up thinking about giving up; we wake up thinking about how we can push forward, and naturally develop persistence in the process.
It will help to build character
By following your passion in life, you’ll build up character. It takes true strength to go after what is you truly love to do in life. And, naturally, you’ll reach new understandings about life, love and the people that surround you, which will help to further foster and develop your character.
You’ll ignore the naysayers
It’s easy to allow negative people to get you down, especially when you’re pursuing your dreams. People will always try to chop you down and tell you how to think and to be realistic.
You will realize that the timing was never perfect in the past
When you begin to follow your passion, and work to overcome the hurdles that might arise because you’re pursuing your dreams, you’ll come to the realization that the timing was and never would have been perfect to ever do what you love. You’ll wonder why you waited so long to pursue what had been burning deep down inside of you for so long.
You’ll be filled with a sense of joy
When we’re children, we envision following our passion in life by becoming a firefighter, an astronaut or a doctor. We think about ways we can help others or go adventures of discovery. As we grow older, we become more realistic. But as you follow your dreams, you’re filled with that childlike sense of joy you felt long ago.
Buying offices help retailers manage the merchandise they buy for their stores. They are the hub for deciding what consumers want in their industry and help get these items get to the sales floors. Buying offices are typically led by a head buyer. An assistant buyer aids this person in the tasks that involve serving retailers. Assistant buyer positions may require an advanced degree, but experience in retail is a plus. An assistant buyer helps with responsibilities such as shopping for potentially popular items and building vendor relationships.
Notice Market Trends
Head buyers make important decisions based on market trends. Since buying managers are busy juggling many duties, the assistant buyer assists in the process of following market trends. Assistant buyers in the fashion industry may attend a show and make notes of what is on popular on the runway so they can choose what to offer their clients. Noticing trends is about more than taking notes — it is about studying buying history and researching trade publications to be able to estimate what customers may want in the future.
An assistant buyer helps organize trips necessary to see new retail items and purchase them to sell. Certain industries, such as fashion, travel to outside locations to see what is new in the market. Other industries have trade shows that accomplish the same goal. A buying office within a retail chain may have the assistant buyer arrange the details to attend these shows. Some buying offices work for many different retailers and offer this service through their buyer assistants as well.
Keeping track of the entire ordering process is a major responsibility for an assistant buyer. The head buyer has his influence in choosing items, but it is typically the assistant buyer’s responsibility to follow up on these orders. Monitoring the paperwork involved is a significant part of the ordering process. Handling issues with inventory, returns and making sure order numbers are correct is also a part of the assistant buyer’s responsibilities.
Interact with Vendors
Buying offices interact with outside vendors on a daily basis. Because of this frequent interaction, cooperative relationships with vendors are key. For example, the buying office for a major chain of hardware stores has a vendor for specific areas such as hand tools, plumbing accessories and landscaping supplies. Each one of these vendors typically has a representative with a different way of doing business. An assistant buyer has to adapt to each personality in order to have orders processed promptly and efficiently.
Don’t give your site visitors an easy reason to click away.
Your website is a powerful tool. It is your 24/7 salesman, and as a result, it can be your most powerful asset and the centerpiece of all your marketing efforts.
However, quickly changing digital trends may cause your website to feel outdated and old faster than you think. While a complete redesign may be a good option in some cases, you may not have the money or time to invest in this big of a project. Instead, consider making a few small tweaks to improve your site’s user experience (UX).
Use White Space Intentionally
Some people avoid white space on their website, thinking every inch should be filled with ad copy or photos advertising the available services or products. However, white space is a crucial part of any good website design. The proper amount of white space helps your content appear more legible while enabling the end-user to focus on the things around your text.
However, keep in mind that f you want to get more content “above the fold” (the part of the page you can see without scrolling), too much white space may be replacing some helpful information. The idea is to find balance. Try communicating key information at the top and then surrounding it with some space to highlight the text or image.
Optimize Page Speed
For many users, the most frustrating experience is waiting for a page to load. Varying from mobile device users, people across the globe, to those clicking from a variety of platforms, there is one thing they have in common: all users expect content to load quickly.
Create Appealing Calls to Action
Your customers are used to following various visual cues to figure out what content is essential to them. Calls to action that are clearly marked with an action word allows your users to navigate your site with ease and get what they want, where they expect to find it. Keep language simple, legible, and easy to find.
The Latest Rumors About Search and How it is changing
SEO fact and fiction and know what works by using some tips I’ve discovered.
Being able to determine what is fact and what is fiction in SEO is quite challenging. Unfortunately, there are a lot of claims out there that you may be tempted to believe. Getting to know the truth is vital if you want to achieve success with your SEO efforts.
First what’s SEO
What is SEO (Search Engine Optimization)
SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine’s results. SEO is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Companies often hire SEO specialists to implement such strategies with the goal of maximizing organic traffic, which is the traffic that arrives at a website naturally and not as a result of paid search efforts, such as pay-per-click (PPC).
Mobile Indexing Will Change Everything
What shows up on a desktop isn’t the single source of truth when it comes to Google indexing.
An example of this would be a business’s desktop search results showing the same “jump marks” (links to subheads within the content) as what is seen on mobile search. The trouble is, there isn’t anything related to these subheads on the desktop version of the website, which might be confusing to the company (not to mention visitors).
In this situation, Google was only indexing the mobile site– with the links present– and showing it on the desktop version, too.
What this means is that you must act accordingly. Many SEO teams are still running tests on desktops, but if Google is going to crawl your mobile version, you have to run everything– all your SEO health checks and tests– through mobile, as well. It’s best to do this on a smartphone, so you get the full story.
Ranking Factors Are No Longer Relevant
It is easy to come to the wrong conclusion when you are analyzing SEO best practices. One example is the average length of your articles.
The same point applies to all types of ranking factors. There are some searches and industries where the ranking factor directly impacts search position and others where it doesn’t make much of an impact at all. Google “gets” this, which means there are different factors that you have to pay attention to depending on search intent.