E-commerce & Brick and Mortar Retail

The scenario of how commerce is changing is clear to all of us, and it’s impossible that will go unnoticed. Customers shopping behavior have changed and its also changing how the bran meet those customers needs.

Micromanaging, let’s avoid it.

#Micromanaging, let’s avoid it. A 3 minutes read article with interesting advices for any manager.

What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”