4P Marketing Matrix simply explained.

4P Marketing Matrix simply explained. [PRODUCT| PLACE | PROMOTION |PRICE ]
Used a lot in so many business contexts, in my article below it’s simply explained, with the key questions to ask yourself for each area when creating a strategy or action plan.

Micromanaging, let’s avoid it.

#Micromanaging, let’s avoid it. A 3 minutes read article with interesting advices for any manager.

What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”

It’s time for opportunities 💡

Is there a gap in the market for a new idea or the business just need a gap analysis? Many companies aim to find the gap within the market. That gap could be identified as a specific area. An area where a business can obtain the so much sought after competitive advantage Analyzing a specificContinue reading “It’s time for opportunities 💡”

What’s a“fish-bowl” meeting?

“A fishbowl conversation is a form of dialog that can be used when discussing topics within large groups. Fishbowl conversations are sometimes also used in participatory events such as unconferences. The advantage of fishbowl is that it allows the entire group to participate in a conversation. Several people can join the discussion.” Leaders can useContinue reading “What’s a“fish-bowl” meeting?”