What is Crowd-funding ?

Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to increase entrepreneurship by expanding the poolContinue reading “What is Crowd-funding ?”

What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”

Simply Explained Business Model Canvas

Below I’ve highlighted the 9 parts of what’s is commonly known as Business Model Canvas, and in each part you’ll find simply explained each part key point / relevant questions 1)Customer Segments Which customers and users are you serving? Which jobs do they really want to get done? 2)Value Proposition What are you offering them?Continue reading “Simply Explained Business Model Canvas”

It’s time for opportunities 💡

Is there a gap in the market for a new idea or the business just need a gap analysis? Many companies aim to find the gap within the market. That gap could be identified as a specific area. An area where a business can obtain the so much sought after competitive advantage Analyzing a specificContinue reading “It’s time for opportunities 💡”

80-20 Rule : Simply Explained

The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80% of outcomes result from 20% of all causes for any given event. The widely know and used approach on identifying where the money is for the business, it might comes even 🖐 (handier) in times of uncertainty and allContinue reading “80-20 Rule : Simply Explained”