“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin Per i retailers diventa fondamentale apparire, lasciare il segno e riuscire a trasmettere un’esperienza positiva ai consumatori in modo da essere presenti e competitivi nel mercato. L’obiettivoContinue reading “Canali di vendita ed evoluzione del Retail.”
The scenario of how commerce is changing is clear to all of us, and it’s impossible that will go unnoticed. Customers shopping behavior have changed and its also changing how the bran meet those customers needs.
4P Marketing Matrix simply explained. [PRODUCT| PLACE | PROMOTION |PRICE ]
Used a lot in so many business contexts, in my article below it’s simply explained, with the key questions to ask yourself for each area when creating a strategy or action plan.
Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to increase entrepreneurship by expanding the poolContinue reading “What is Crowd-funding ?”
Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”