What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”

Secrets of a good leader.

Leadership skills can play a large role in career development. Technical skills may only take you so far, in every job there’s a need to manage effectively a team, at the end alone the achievable results are limited. To help you move forward in your career, you’ll probably need what is usually called soft skills,Continue reading “Secrets of a good leader.”

Wholesale Approach for SS21

Below I am sharing some (key)🔑 thoughts on how the wholesaler within the fashion industry might be approaching the next Spring Summer sales campaign. At this moment in time , all the players within the fashion industry at wholesale level have a long way ahead until Spring-Summer sales season and several scenarios are obviously possible.Continue reading “Wholesale Approach for SS21”

It’s time for opportunities 💡

Is there a gap in the market for a new idea or the business just need a gap analysis? Many companies aim to find the gap within the market. That gap could be identified as a specific area. An area where a business can obtain the so much sought after competitive advantage Analyzing a specificContinue reading “It’s time for opportunities 💡”