Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”
Tag Archives: marketing
It’s time for opportunities 💡
Is there a gap in the market for a new idea or the business just need a gap analysis? Many companies aim to find the gap within the market. That gap could be identified as a specific area. An area where a business can obtain the so much sought after competitive advantage Analyzing a specificContinue reading “It’s time for opportunities 💡”
80-20 Rule : Simply Explained
The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80% of outcomes result from 20% of all causes for any given event. The widely know and used approach on identifying where the money is for the business, it might comes even 🖐 (handier) in times of uncertainty and allContinue reading “80-20 Rule : Simply Explained”
What’s a“fish-bowl” meeting?
“A fishbowl conversation is a form of dialog that can be used when discussing topics within large groups. Fishbowl conversations are sometimes also used in participatory events such as unconferences. The advantage of fishbowl is that it allows the entire group to participate in a conversation. Several people can join the discussion.” Leaders can useContinue reading “What’s a“fish-bowl” meeting?”
The reason why your CV never get seen and no calls for interviews.
The Applicant tracking system. An applicant tracking system (ATS) is a software application that enables the electronic handling of recruitment and hiring needs. In many cases they filter applications automatically based on given criteria such as keywords, skills, former employers, years of experience and schools attended. This has caused many to adapt resume optimization techniquesContinue reading “The reason why your CV never get seen and no calls for interviews.”
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