E-commerce & Brick and Mortar Retail

The scenario of how commerce is changing is clear to all of us, and it’s impossible that will go unnoticed. Customers shopping behavior have changed and its also changing how the bran meet those customers needs.

What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”

Wholesale Approach for SS21

Below I am sharing some (key)🔑 thoughts on how the wholesaler within the fashion industry might be approaching the next Spring Summer sales campaign. At this moment in time , all the players within the fashion industry at wholesale level have a long way ahead until Spring-Summer sales season and several scenarios are obviously possible.Continue reading “Wholesale Approach for SS21”