retail – Page 3

E-commerce & Brick and Mortar Retail

The scenario of how commerce is changing is clear to all of us, and it’s impossible that will go unnoticed. Customers shopping behavior have changed and its also changing how the bran meet those customers needs.

RE-SHAPE POST COVID19

Reshape the business to recover revenues and market share. With the next normal approach, businesses need to rethink their strategy and operational model to remain competitive in a market that will not ( at least for some time) be the same as before.

4P Marketing Matrix simply explained.

4P Marketing Matrix simply explained. [PRODUCT| PLACE | PROMOTION |PRICE ]
Used a lot in so many business contexts, in my article below it’s simply explained, with the key questions to ask yourself for each area when creating a strategy or action plan.

Micromanaging, let’s avoid it.

#Micromanaging, let’s avoid it. A 3 minutes read article with interesting advices for any manager.

What Is a Brand Identity?

Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Brand identity is “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To customers , a brand identity is the sum total of how your brand looks, feels, and speaks to people. Ultimately, a brand identityContinue reading “What Is a Brand Identity?”